Hellmann’s Super Bowl Dinner

To celebrate Super Bowl weekend and the Hellmann’s team, IRL Productions partnered with Hellmann’s to host an intimate, elevated dinner experience for employees and executives at The Vault Garden in San Francisco. Designed to feel both premium and personal, the evening blended thoughtful branding with warm hospitality, creating a space for guests to connect and celebrate.

Bespoke welcome boxes awaited guests at their hotels and custom awards honored key team members. Every detail was crafted to feel intentional and special. The dinner itself featured a beautifully designed environment, curated menu moments, and subtle brand touches throughout. From venue coordination and fabrication to gifting, awards, and on-site execution, IRL handled every element to deliver a polished, memorable Super Bowl weekend experience.