Chainguard NYC Pop-UP

To help Chainguard build buzz and brand awareness in the heart of Manhattan, IRL brought a custom coffee cart pop-up to life on 5th Avenue. Designed to attract Flatiron foot traffic—especially local tech professionals—the experience featured branded cups, color-changing straws, and on-theme fresh donuts. 

Guests stopped for coffee, met Chainguard’s friendly mascot Linky, and chatted with staff about the brand’s mission. From permits and build-out to street team staffing and signage, IRL handled every detail to transform a stretch of sidewalk into a high-visibility, high-vibe Chainguard “coffee shop” for the day.