Maybelline @ COLOR FACTORY NY
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Maybelline @ COLOR FACTORY NY
Maybelline press preview for the launch of 36 new face, eye and lip products.
MARS PETCARE
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MARS PETCARE
MARS PETCARE @ SXSW
Lionsgate's Launch of LOL Network with Kevin Hart
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Lionsgate's Launch of LOL Network with Kevin Hart
LIONSGATE LOL KEVIN HART @ SHEATS GOLDSTEIN RESIDENCE, LOS ANGELES
Vimeo 360 @SXSW
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Vimeo 360 @SXSW
Vimeo 360 @ SXSW
Samsung Busta Rhymes Concert @ SXSW
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Samsung Busta Rhymes Concert @ SXSW
Samsungnext @ CES
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Samsungnext @ CES
SamsungNEXT @ CES
OCULUS STORY STUDIO @ SUNDANCE
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OCULUS STORY STUDIO @ SUNDANCE
OCULUS STORY STUDIO @ SUNDANCE FILM FESTIVAL
Vimeo @ SXSW
Ironwood Hall, Austin, TX
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Vimeo @ SXSW
Ironwood Hall, Austin, TX
The Bike Design Party SF
PCH Headquarters, San Francisco
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The Bike Design Party SF
PCH Headquarters, San Francisco
Oregon Manifest launched a 5 city competition for a new commuter bike design and IRL was asked to help launch the San Francisco design in connection with HUGE Design and PCH International. The challenge was to give the bike community a party with a laid back vibe, while celebrating the new awesome bike design. IRL created a workshop out-of-the box themed event with bars constructed of raw plywood. The bike display itself had a welded LED light halo to catch some eyes without being overly corporate.
OUYA Unveiling
Fuseproject Headquarters, San Francisco
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OUYA Unveiling
Fuseproject Headquarters, San Francisco
To celebrate the launch of their highly anticipated game console and platform, OUYA wanted a unique and innovative way to unveil the product while also engaging their game developer community, Kickstarter backers, and industry tastemakers. For the 2,500 person event, we utilized the offices of fuseproject, OUYA’s brand identity design team, and transformed the adjoining street into a gamer’s paradise. IRL designed and fabricated a larger than life size console that served as a 3D map projection wall, presentation backdrop, and fully immersive demo environment.
WSJ Pool Party @ SXSW
Austin
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WSJ Pool Party @ SXSW
Austin
WSJ hosted an afternoon pool party where top tech and media trendsetters gathered to enjoy the lake views and soak up the Texas sun. Guests enjoyed food, drink and a live jazz performance at one of Austin's most exclusive venues.
Propel Social Climbing
Brooklyn, NY
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Propel Social Climbing
Brooklyn, NY
During Internet Week, Propel water asked everyone to put down their iPads and get upwardly mobile—literally. Propel hosted over 400 guests at Brooklyn Boulders, the largest climbing gym on the East Coast, for a night of bouldering, top roping and leading with their favorite Twitter followers. Brooklyn Brewery provided post-climb refreshments while sweet DJ beats were served but the highlight was a contest of which web company can scale the fastest in a start-up climb-off!
Gett US Launch
New York City
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Gett US Launch
New York City
IRL produced the official US launch party for Gett car service and the #GetAnything campaign in NYC. Attendees were invited to a rooftop in Tribeca where they enjoyed signature drinks, iPad race car games and an animated .gif photobooth. On the way out, guests got a branded cookie for their ride home in a Gett signature black car.
Harmony Connected Home Launch
The Battery, San Francisco
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Harmony Connected Home Launch
The Battery, San Francisco
