SCOTTS HARVEST HQ
SCOTTS HARVEST HQ
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OCULUS HOUSE @ SUNDANCE 2019
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OCULUS HOUSE @ SUNDANCE 2019
Scotts Connected Yard
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Scotts Connected Yard
SCOTTS CONNECTED YARD @ SXSW 2016 WAS A THREE DAY ACTIVATION LAUNCHING SCOTTS NEW "GRO" APP. THE APP IS DESIGNED TO HELP PEOPLE PLAN AND EXECUTE THEIR GARDENING GOALS.
WITHINGS by NOKIA @ CES
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WITHINGS by NOKIA @ CES
To introduce the merging of Nokia and Withings and the incredible new Withings Smart Hairbrush at CES 2017, IRL created a tradeshow booth that embodied the elegantly clean and approachable design of the Withings technological ecosystem. The booth featured all of Withings technology and incorporated a meeting room for Withings guests and partners.
Nvidia Gaming Expo @ E3
Los Angeles
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Nvidia Gaming Expo @ E3
Los Angeles
NVIDIA decided it was time take their E3 event presence and strategy to the next level and move outdoors for 2014. IRL helped the brand establish a destination for community members, partners and press inside a parking lot directly across the street from the LA Convention Hall. The striking and inviting physical space included exclusive demos, Titanfall tournament every hour plus indoor and outdoor lounging. We elevated the on-site experience with free food from one of the hottest taco trucks in LA, DJ sets from the RedBull truck and, refreshing signature cocktails and beer on tap all day.
Vimeo @ NAB
The Wynn, Las Vegas, NV
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Vimeo @ NAB
The Wynn, Las Vegas, NV
The National Broadcasters Association Conference is typically a trade show floor event, however in true Vimeo fashion they asked for something more unique and exciting than the go-to trade booth. We took over a two-bedroom suite at the Wynn hotel and revamped it with smart kiosks, on brand artwork. We added modern livingroom vignettes and created a comfortable space for fireside chats, discussions and small group interactions between creators, broadcasters and the vimeo team.
WSJ-D @ CES
Las Vegas
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WSJ-D @ CES
Las Vegas
To give a modern twist to an iconic New York brand and introduce the WSJ-Digital vertical to the public at CES, IRL created a trade show booth using clean design and approachable technology. The lounge-style environment showcased WSJ-Digital content on all platforms, provided a physical platform for press interviews and a WSJ-D stipple photobooth experience, allowing consumers TO transform their headshot into digital versions of journalist's traditional stipple-portraits.
#TravelingOUYA
SXSW, Austin
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#TravelingOUYA
SXSW, Austin
OUYA wanted a fresh way to bring their open platform into the hands of eager game developers and the gaming community by taking the brand on the road. IRL modified a 20ft shipping container into a mobile demo experience that popped up a numerous industry events, shows and conferences.
KRAFT Mac & Cheese @ SXSW
Austin
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KRAFT Mac & Cheese @ SXSW
Austin
IRL teamed with KRAFT Foods to launch the national food brand into their first activation at SXSW. KRAFT’s presence was tangible as they took over Austin reaching key influencers and gaining popularity with the target audience of tech industry leaders. The KRAFT Mac & Cheese truck dished out 5-star versions of the childhood favorite and when Foursquare users checked-in were offered a special version not on the menu.
SCOTTS GRO LOT @SXSW
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SCOTTS GRO LOT @SXSW
Scotts GRO Lot @ SXSW 2017
SAMSUNG@ FASTCO SXSW
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SAMSUNG@ FASTCO SXSW
Samsung at FastCompany Grill SXSW
