Dove x Crumbl

To bring Dove x Crumbl’s key lime collaboration to life, IRL Productions created a vibrant, multi-location brand experience in Key West designed to capture the partnership’s scent, flavor, and feeling. Product giveaways and delicious pie samplings paired with a bold boardwalk, beach, and boat presence invited guests to engage, explore, and share.

We fully wrapped a 54’ catamaran in Crumbl pink complete with matching pillows and paddle boards, turning it into a mobile content engine around the island. The experience culminated in a lively beachfront celebration featuring a DJ, branded umbrellas, tropical mocktails, and immersive product moments. From fabrication and permitting to staffing and execution, IRL handled every detail, bringing a high-energy, scroll-stopping expression of Dove x Crumbl to life.