Oregon Manifest launched a 5 city competition for a new commuter bike design and IRL was asked to help launch the San Francisco design in connection with HUGE Design and PCH International. The challenge was to give the bike community a party with a laid back vibe, while celebrating the new awesome bike design. IRL created a workshop out-of-the box themed event with bars constructed of raw plywood. The bike display itself had a welded LED light halo to catch some eyes without being overly corporate.
