With the design of a multi-purpose pop-up venue, IRL brought OpenSky, an online retailer, to life providing costumers a chance to explore the OpenSky platform and check out over 750 holiday gifts in person. The week-long activation, which included a variety of micro-events, was open to the public while the press preview, was attended by the site’s celebrity curators and press & industry tastemakers. Each holiday gift displayed QR codes that connected consumers to POS opportunities and allowed shoppers the ability to share products via          social channels.