NVIDIA decided it was time take their E3 event presence and strategy to the next level and move outdoors for 2014. IRL helped the brand establish a destination for community members, partners and press inside a parking lot directly across the street from the LA Convention Hall. The striking and inviting physical space included exclusive demos, Titanfall tournament every hour plus indoor and outdoor lounging. We elevated the on-site experience with free food from one of the hottest taco trucks in LA, DJ sets from the RedBull truck and, refreshing signature cocktails and beer on tap all day.