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WITHINGS by NOKIA @ CES


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WITHINGS by NOKIA @ CES


WITHINGS by NOKIA at CES 2017

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Scotts Connected Yard


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Scotts Connected Yard


SCOTTS CONNECTED YARD @ SXSW 2016 WAS A THREE DAY ACTIVATION LAUNCHING SCOTTS NEW "GRO" APP. THE APP IS DESIGNED TO HELP PEOPLE PLAN AND EXECUTE THEIR GARDENING GOALS.

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Nvidia Gaming Expo @ E3


Los Angeles

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Nvidia Gaming Expo @ E3


Los Angeles

NVIDIA decided it was time take their E3 event presence and strategy to the next level and move outdoors for 2014. IRL helped the brand establish a destination for community members, partners and press inside a parking lot directly across the street from the LA Convention Hall. The striking and inviting physical space included exclusive demos, Titanfall tournament every hour plus indoor and outdoor lounging. We elevated the on-site experience with free food from one of the hottest taco trucks in LA, DJ sets from the RedBull truck and, refreshing signature cocktails and beer on tap all day.

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Vimeo @ NAB


The Wynn, Las Vegas, NV

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Vimeo @ NAB


The Wynn, Las Vegas, NV

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OpenSky PopUp Gallery


Soho, New York 

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OpenSky PopUp Gallery


Soho, New York 

With the design of a multi-purpose pop-up venue, IRL brought OpenSky, an online retailer, to life providing costumers a chance to explore the OpenSky platform and check out over 750 holiday gifts in person. The week-long activation, which included a variety of micro-events, was open to the public while the press preview, was attended by the site’s celebrity curators and press & industry tastemakers. Each holiday gift displayed QR codes that connected consumers to POS opportunities and allowed shoppers the ability to share products via          social channels.

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WSJ-D @ CES


Las Vegas 

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WSJ-D @ CES


Las Vegas 

To give a modern twist to an iconic New York brand and introduce the WSJ-Digital vertical to the public at CES, IRL created a trade show booth using clean design and approachable technology. The lounge-style environment showcased WSJ-Digital content on all platforms, provided a physical platform for press interviews and a WSJ-D stipple photobooth experience, allowing consumers transform their headshot into digital versions of journalist's traditional stipple-portraits.

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#TravelingOUYA


SXSW, Austin 

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#TravelingOUYA


SXSW, Austin 

OUYA wanted a fresh way to bring their open platform into the hands of eager game developers and the gaming community by taking the brand on the road. IRL modified a 20ft shipping container into a mobile demo experience that popped up a numerous industry events, shows and conferences. 

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Conduit Corner @ SXSW


Austin

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Conduit Corner @ SXSW


Austin

To help the Israeli tech giant gain American popularity in the industry IRL created an interactive lounge for SXSW attendees. IRL took over a prominent corner of downtown Austin to create a destination complete with charging stations, difficult-to-find wifi access, shelter, games and free food and beer. Conduit Corner hosted over 9,000 SXSW attendees over the 8 day activation.

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KRAFT Mac & Cheese @ SXSW


Austin 

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KRAFT Mac & Cheese @ SXSW


Austin 

IRL teamed with KRAFT Foods to launch the national food brand into their first activation at SXSW. KRAFT’s presence was tangible as they took over Austin reaching key influencers and gaining popularity with the target audience of tech industry leaders. The KRAFT Mac & Cheese truck dished out 5-star versions of the childhood favorite and when Foursquare users checked-in were offered a special version not on the menu.