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Marie Claire Power Trip


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Marie Claire Power Trip


Marie Claire Power Trip 

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Ralph Lauren Big Pony Fragrance


New York City 

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Ralph Lauren Big Pony Fragrance


New York City 

IRL designed the Tastemaker Dinner for Ralph Lauren's new Big Pony Fragrance, serving cocktails and a 4-course dinner inspired by the brand's new fragrance collection. Guests included tech entrepreneurs, new media influencers, creatives, musicians and fashion bloggers. Food was prepared by Chef Sarah Simmons and Wes Martin wITh Gary Vaynerchuck as the sommelier.

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Omega Ladymatic


New York City

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Omega Ladymatic


New York City

To celebrate the Ladymatic watch, OMEGA hosted an intimate tastemaker event at Michelan starred Manresa in Los Gatos, California. Silicon Valley tastemakers enjoyed a five-course tasting menu alongside international stars, Simon Yam & QiQi.

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IDG TechHive


New York City & San Francisco 

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IDG TechHive


New York City & San Francisco 

IRL designed a series of influencer dinners designed to raise awareness and drive online conversation & word of mouth for IDG's new publication, TechHive. Multi-course dinners were hosted in private event spaces in Silicon Alley and Valley for technology executives, early adopter tastemakers, industry leaders, bloggers, trade and consumer press. 

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OUYA VIP Dinner


San Francisco 

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OUYA VIP Dinner


San Francisco 

To celebrate OUYA's launch with top-level Kickstarter backers, investors & other VIPS, IRL produced a intimate multi-course dinner party. Guests enjoyed speciality cocktails in the garden, followed by a tasting menu with wine pairings prepared by Chef Michael Mina.

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Vimeo @ Sundance


Sundance Film Festival, Park City, UT

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Vimeo @ Sundance


Sundance Film Festival, Park City, UT