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Vimeo 360 @SXSW 2017


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Vimeo 360 @SXSW 2017


Vimeo 360 Launch Party @ SXSW 2017

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Samsung Concert @ SXSW 2017


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Samsung Concert @ SXSW 2017


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Oculus @ Sundance 2017


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Oculus @ Sundance 2017


OCULUS @ SUNDANCE FILM FESTIVAL 2017

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Samsung @ CES 2017


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Samsung @ CES 2017


Samsung @ CES 2017

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Oculus @ Sundance 2016


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Oculus @ Sundance 2016


OCULUS STORY STUDIO @ SUNDANCE FILM FESTIVAL 2016

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Vimeo @ SXSW


Ironwood Hall, Austin, TX

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Vimeo @ SXSW


Ironwood Hall, Austin, TX

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The Bike Design Party SF


PCH Headquarters, San Francisco 

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The Bike Design Party SF


PCH Headquarters, San Francisco 

Oregon Manifest launched a 5 city competition for a new commuter bike design and IRL was asked to help launch the San Francisco design in connection with HUGE Design and PCH International. The challenge was to give the bike community a party with a laid back vibe, while celebrating the new awesome bike design. IRL created a workshop out-of-the box themed event with bars constructed of raw plywood. The bike display itself had a welded LED light halo to catch some eyes without being overly corporate. 

 

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OUYA Unveiling


Fuseproject Headquarters, San Francisco

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OUYA Unveiling


Fuseproject Headquarters, San Francisco

To celebrate the launch of their highly anticipated game console and platform, OUYA wanted a unique and innovative way to unveil the product while also engaging their game developer community, Kickstarter backers, and industry tastemakers. For the 2,500 person event, we utilized the offices of fuseproject, OUYA’s brand identity design team, and transformed the adjoining street into a gamer’s paradise. IRL designed and fabricated a larger than life size console that served as a 3D map projection wall, presentation backdrop, and fully immersive demo environment.  


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WSJ Pool Party @ SXSW


Austin 

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WSJ Pool Party @ SXSW


Austin 

WSJ hosted an afternoon pool party where top tech and media trendsetters gathered to enjoy the lake views and soak up the Texas sun. Guests enjoyed food, drink and a live jazz performance at one of Austin's most      exclusive venues.

 

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Propel Social Climbing


Brooklyn, NY

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Propel Social Climbing


Brooklyn, NY

During Internet Week, Propel water asked everyone to put down their iPads and get upwardly mobile—literally. Propel hosted over 400 guests at Brooklyn Boulders, the largest climbing gym on the East Coast, for a night of bouldering, top roping and leading with their favorite Twitter followers. Brooklyn Brewery provided post-climb refreshments while sweet DJ beats were served but the highlight was a contest of which web company can scale the fastest in a start-up climb-off!

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Gett US Launch


New York City

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Gett US Launch


New York City

IRL produced the official US launch party for Gett car service and the #GetAnything campaign in NYC. Attendees were invited to a rooftop in Tribeca where they enjoyed signature drinks, iPad race car games and an animated .gif photobooth. On the way out, guests got a branded cookie for their ride home in a Gett signature black car.

 


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The Macallan & The Daily US Open


New York City 

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The Macallan & The Daily US Open


New York City 

IRL produced the #GetServed event sponsored by The Daily and The Macallan celebrating the opening of the Vanderbilt Tennis Club in Grand Central Station. Attendees were encouraged to dress in tennis whites and have their swings analyzed before "getting served" at the bar. The night was complete with a mock Rodger Federer posing with guests.

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Harmony Connected Home Launch


The Battery, San Francisco

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Harmony Connected Home Launch


The Battery, San Francisco

IRL teamed with Logitech to unveil Harmony Connected Home hubs and remotes. Industry press, brand partners and tech tastemakers were all in attendance at one of San Francisco's most exclusive clubs. The night included live demos on a custom smart wall designed to fit the venue's ascetic and showcase how partner products work with the Harmony platform. Signature cocktails,tee shirts and branded chocolates added the perfect touch.